Description: Double Diamond image

Diagram illustrating the Double Diamond model.

Above the whole model is the label “double diamond,” which brackets the two diamonds which make up this model. Each diamond is split into two triangles, one pointing left and one pointing right. Around the edges of each diamond are arrows pointing left.

The first diamond is yellow, and has the phrase “design the right thing” underneath it. The second is blue, with the phrase “design that thing right” underneath.

When seen as a whole, these two phrases combine under the two diamonds to form a single phrase: “Design the right thing, then design that thing right.”